About Us

About E. Mishan & Sons (EMSON)

E. Mishan & Sons, known colloquially as EMSON, has been at the forefront of innovative consumer products for decades. Our mission is to bring groundbreaking and practical solutions to everyday challenges, enriching the lives of our customers through products that enhance their experiences and simplify their daily routines.

About The Soul Publishing and 5-Minute Crafts

The Soul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience. Among its most recognized brands is 5-Minute Crafts, a powerhouse of creative DIYs, life hacks, and how-to guides that inspire millions to embrace their inventive side.

About The Soul Publishing | ADME (CY) LTD

ADME (CY) LTD is the operational hub behind the scenes, ensuring that the content created by The Soul Publishing reaches a wide audience with efficiency and impact. Their expertise in digital operations underpins the engaging content that audiences love and trust.

Our Partnership

E. Mishan & Sons (EMSON) is proud to collaborate with The Soul Publishing and its vibrant brand, 5-Minute Crafts. This partnership allows us to blend our innovative product designs with the creative genius of 5-Minute Crafts, bringing to the market a line of products that are not only functional but also infused with the joy of DIY creativity.

Under our licensing agreement, EMSON gains the unique opportunity to bring the spirit of 5-Minute Crafts into homes around the world. This synergy leverages The Soul Publishing's vast reach and EMSON's expertise in product development and distribution, setting the stage for a range of products that are sure to delight, inspire, and make everyday tasks more enjoyable.